A logo is a company’s registered symbol used to establish a brand recognition. It's a trademark that identify and advertise an institution or other entity
Top 5 rules to have a good logo:
- A good logo has to be memorable. It's important to keep it as simple and possible to make it clear and easy to comprehend.
- A good logo has to be functional. It has to be visible and recognizable on any kind of media / support. (However it can be adapted in different versions)
- A good logo has to be visible on small surface. It also must be able to stand in only 1 color. This would bring unlimited uses regarding the branding.
- To be distinctive by It's concept... originality... unique... and represent the company or a specific service / product.
- A good logo design is almost universel. Even updated after XX years, a good logo always keep it's original concept and idea...
